NathanBrooksUnit20&24Prep

What is digital convergence? Digital convergence is the combination of two or more different technologies in a  single device to perform similar tasks. It unites devices, systems and people. Disadvantages of access -        Technology Crashes   -        Loss of Memory -        Safety  Advantages of access -        Inexpensive -        Efficient -        Convenient  -        Faster Advantages of Connectivity - Staying in Touch - You Can Work Anywhere - You Can Never Get Lost Disadvantages of Connectivity  -        Not Safe -        Risk of Hacking  -        Detached from Reality  -     ...

Use of the camera Extreme close up (ECU) Close up (CU) Long shot (LS) Wide shot (WS) Medium shot (MS) Point of view (POV) Low angle (LA) High angle (HA) Over the shoulder (OTS) Alton Towers advert How many shots are there? 39 What is the effect of slow motion to high speed? The slow motion gives the effect of it being very dramatic and when it changes to high speed it adds a sense of reality to the situation, they are in. Hugo Boss advert Who is speaking? Chris Hemsworth is speaking in the advert. Is there a voiceover? Yes, there is a voice over Who is the target audience? The target audience for this advert is males ranging from 20-35. Only the brave wild advert   https://www.youtube.com/watch?v=uTL1BQgzOh8 The text that has been used is the phrase “only the brave wild” and the Diesel logo as it clearly shows who’s advertising it. This text has been used because it is simplistic, bold and get the viewers attention by...

Attributes: A quality or feature regarded as a characteristic that belong to a person/group of people. Personell attributes: Patience Creativity Positivity Behaviours and attributes: Managing your time Public image Personal development Professional development Resilience Focus Creativity Communication skills Leadership skills Design skills Bring passion Talk straight Embrace change Show respect Speak up Keep promises Give support Truly listen Actively collaborate   Media Planner What is it? A media planner will work to find out which media platform will be best to advertise the client’s products or services to their target audience. Skills they require Commercial flair. Good interpersonal, negotiation and communication skills, for liaising with colleagues, Clients and media owners. A good grasp of literacy, for writing reports and presentations. Proficiency with numbers, for data analysis and negotiations. Strong analytical and organ...

Advertising is: A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Different media platforms used to advertise? - Social media - Magazine adverts - Video adverts - Micro blog - Photos - Blogs - Television - Radio - Billboards - Leaflets - Word of mouth Evian- Live young By buying their product it will make you feel younger. Will make the buyer feel healthy. Gillette- The best men can be Tried to reinvent themselves. Made men feel like they are all sexual predators. Aimed at men. Nike- Dream crazy Their target audience for this advert was for minority groups. Shows viewers that anything is possible. Also shows that no matter where you come from you can still make it. Iceland- Palm oil Why was it pulled? It was pulled because it may have been too ludicrous and blaming other big ...

  Examples of advertising slogans -im lovin it-McDonalds Know by everyone.  Memorable as they are a very big brand. Consumers hear the slogan all the time so the repetition of it makes it memorable. -Just do it-Nike Shows their customers that they can do anything. The slogan is promoted all the time so it is very repetitive. -King of beers-Budweiser Self proclaiming calling themselves the best. Televised on television so it is memorable by consumers. Potential consumers will try it because they will think that it is the best beer. -Freedom of vodka-Stoli Shows the consumer that they can get feel free when they have this vodka. - Know the difference-Belvedere Consumers remember it as it suggests that they different and better that their competitors. Advertising Techniques: Emotional appeal- Manipulates the viewers emotions into doing what they want. Promotional advertising- Used to attract interest in a product or service through offering additio...

ASA regulates adverts in radio, video or in print on magazines and the can’t be misleading, harmful to people and offensive. Harmful content  -Adverts must not contain any content that will influence violence or anti-social behaviour. -Adverts that include content that is aimed at a child or has a child in it must not condone or encourage unsafe actions. -Advert owners are given responsibility to the target audience and to society as they will be viewing it. Even more responsibility should be taken when it is aimed at children.   -Adverts can’t show children in a sexual way as they are underage. -Adverts have to not break any laws and can’t promote for the viewers to break the law. -Adverts can’t inflict fear into the audience without having necessary reason and if it is necessary then it has to be limited. -The people putting up the advert they can’t over exaggerate a claim just to draw people in. -Adverts that are meant for children that are older such as late...