Attributes (Lesson 3)

Attributes: A quality or feature regarded as a characteristic that belong to a person/group of people.

Personell attributes:
Patience
Creativity
Positivity


Behaviours and attributes:
Managing your time
Public image
Personal development
Professional development
Resilience
Focus
Creativity
Communication skills
Leadership skills
Design skills
Bring passion
Talk straight
Embrace change
Show respect
Speak up
Keep promises
Give support
Truly listen
Actively collaborate



 Media Planner

What is it?

A media planner will work to find out which media platform will be best to advertise the client’s products or services to their target audience.

Skills they require

Commercial flair.

Good interpersonal, negotiation and communication skills, for liaising with colleagues, Clients and media owners.

A good grasp of literacy, for writing reports and presentations.

Proficiency with numbers, for data analysis and negotiations.

Strong analytical and organisational skills.

The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.

Capacity to work effectively under pressure.

Public relations officer

What is it?

A public relations officer will use all forms of media to build, manage and maintain the reputation of their clients.

Skills they require.

Excellent communication, interpersonal and writing skills.

Drive, competence, flexibility and a willingness to learn.

Excellent organisational and time management skills with the ability to multitask.

The ability to cope with pressure.

Creativity, imagination and initiative.

Good teamwork, analytical and problem-solving skills.

Business awareness and a good knowledge of current affairs.

Social media manager

What is it?

A social media manager will be to lead an organisation's social media strategy in order to boost visibility and customer and client engagement.

Skills they require

A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.

Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.

Knowledge and understanding of algorithms and search engine optimisation.

Creative skills for contributing new and innovative ideas.

Strong verbal communication skills for articulating ideas to colleagues and clients.

Organisational skills, with the capacity to prioritise and work across multiple projects.

The ability to work well under pressure and meet deadlines.

Data analysis skills and statistical prowess to draw actionable insights.

Online community management and customer service skills to strike the balance Between publicity and stimulating direct discussion with potential and actual customers.

An eye for detail and the ability to work accurately.

Excellent team work and networking skills.

Talent agent

What is it?

A talent agent will secure work and fair contracts and conditions for people in the entertainment industries.

Skills they require

A highly skilled and confident communicator - in order to build and maintain a strong network.

An assured decision maker, to confidently support and advise clients.

Determined and resilient, to secure roles, talent and buyers.

Persuasive and a good salesperson, to ensure your talent is frequently hired.

A great multitasker, to stay on top of many competing needs and demands.

A creative thinker and good problem solver to cope with frequently shifting priorities and unexpected tasks.

Exceptionally organised and efficient to keep on top of your workload.

Someone with good concentration and attention to detail to read over contracts and other long documents.

Sales promotion account executive

What is it?

A sales promotion account executive will create and run promotional marketing campaigns to increase the sales or the use of a product or service.

Skills they require

Interpersonal and communication skills.

creativity and ingenuity.

problem-solving skills.

organisational skills.

the ability to prioritise your workload and to work to strict deadlines.

motivation and enthusiasm.

self-confidence and the ability to persuade.

the ability to use your initiative and be proactive.

attention to detail.

team working skills.

the ability to work well under pressure.

administrative skills.

an open mind and a can-do attitude.

general business sense.

Public relations officer

Current job opportunities

Public relations are about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour.

How can someone move up higher within this job role?

Someone doing this job can get higher by doing more time so they can gain more experience and being determined as it will show the boss that they are worth it to get promoted to a better position.  

What is etiquette?

The customary code of polite behaviour in society or among members of a particular profession or group.

Why is etiquette important when working in a media industry?

It is important because it creates a professional, mutually respectful atmosphere and improves communication, which helps an office serve as a productive place.

How does etiquette help others to complete their role successfully?

People feel better about their jobs when they feel respected, and that translates into better customer relationships as well.