Convergence (Lesson 7)

What is digital convergence?
Digital convergence is the combination of two or more different technologies in a single device to perform similar tasks. It unites devices, systems and people.

Disadvantages of access
-       Technology Crashes  
-       Loss of Memory
-       Safety 

Advantages of access
-       Inexpensive
-       Efficient
-       Convenient 
-       Faster

Advantages of Connectivity
- Staying in Touch
- You Can Work Anywhere
- You Can Never Get Lost


Disadvantages of Connectivity 
-       Not Safe
-       Risk of Hacking 
-       Detached from Reality 
-       Too Reliant on Technology



Advantages of Convenience 
-       Don't Have to Carry Lots of Equipment
-       Never Bored
-       Never Miss a Moment on Camera



Disadvantages of Convenience
-       Technology can Break Down 
-       Addiction to using it


Ways of consuming media trough a phone
-       Easy access to the internet
-       Social media
-       Communication via phone calls and texts

How do you consume media through the use of your phone?
Social media
Games
Spotify
Text
Netflix
YouTube


How do you produce media through the use of your phone?
Uploading photos
Camera
Social media

How do the features on your phone link to any 5 sectors of the media?
TV- Netflix, Amazon prime video and YouTube.
Music- Spotify and apple music.
News- news apps
Photograph- Camera
Mail- Email
  
Key Terms
Immediacy- The speed at which audiences can consume digital media products.
Access- The restrictions put on digital media products.
Convenience- The ease at which a product can be accessed. This can include whether or not a digital media product is free, cheap, global, national, local and user friendly.
Portability- The flexibility and movement associated with digital product (Can the product be carried around with the user easily).
Connectivity- The extent to which a product allows users to be linked to the global village, or to be part of a digital community, social network.
Interactivity- The ways in which producers/ a product and a consumer works together. This includes the level of control the consumer has over the product, whether or not users can generate original content, the use of web-links, uploads/downloads, texting, emailing, or 'red button' functions to bring the consumer closer to the product. 
Personalisation- The ways in which the product can be made personal to the consumer. This could be done through logging/singing in, adapting interfaces, font features or music playlists.



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