Advertising Slogans. (Lesson 2)

 Examples of advertising slogans

-im lovin it-McDonalds

Know by everyone. 
Memorable as they are a very big brand.
Consumers hear the slogan all the time so the repetition of it makes it memorable.

-Just do it-Nike

Shows their customers that they can do anything.
The slogan is promoted all the time so it is very repetitive.

-King of beers-Budweiser

Self proclaiming calling themselves the best.

Televised on television so it is memorable by consumers.

Potential consumers will try it because they will think that it is the best beer.

-Freedom of vodka-Stoli

Shows the consumer that they can get feel free when they have this vodka.

- Know the difference-Belvedere
Consumers remember it as it suggests that they different and better that their competitors.

Advertising Techniques:
Emotional appeal- Manipulates the viewers emotions into doing what they want.

Promotional advertising- Used to attract interest in a product or service through offering additional incentives for making a purchase.

Bandwagon advertising- A specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing.

Facts and statistics- Can persuade the audience into buying the product as they can be influenced by the facts about a product.

Endorsements- The action of endorsing someone or something.

Complimenting the customer- This can make the customer purchase a product just because of being complimented.

Repetition- If the name is constantly repeated to the audience then they will be more likely to remember it.

Humour- It can entertain the audience into purchasing the product or service.

Brand summary- Makes the brand's benefits and specialities clear.

Brief- Clear and to the point.

Rhymes- Sticks in the mind and easy to remember.

Alliteration- Easily remembered by the consumer.

Use of second person- Consumer feels spoken to personally and involved in the product or identity on offer.

Use of every and always- Indicates the companies unswerving commitment.

Present tense- Universality/timelessness.
Imperatives- Assertive demands designed to sweep the consumer along in agreement.
Use of capitals- For emphasis.
Humour- Consumers are entertained, so tend o be well disposed towards the brand.
Use of puns/word play- Gives a second layer of meaning to impress the consumer with it's smartness and novelty.


Coca Cola(print ad)

Very basic as it is only two main bold colours- red and white.

Their focus is drawn towards the bottle as it is in the foreground of the advert.

The words “Coca Cola” are very stand out to the audience as it is in bold letters.

  

McDonalds(social media ad)

Only got very simplistic style and design.

Very easy for the viewer to understand that it is advertising McDonalds.

Has their recognisable slogan.

 

Apple(Video ad)

Black background so the AirPods stand out even more to the audience.

Apple logo stands out, so consumers know who’s advertising it.