Advertising (Lesson1)

Advertising is:
A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

Different media platforms used to advertise?
- Social media
- Magazine adverts
- Video adverts
- Micro blog
- Photos
- Blogs
- Television
- Radio
- Billboards
- Leaflets
- Word of mouth


Evian- Live young
By buying their product it will make you feel younger.
Will make the buyer feel healthy.


Gillette- The best men can be
Tried to reinvent themselves.
Made men feel like they are all sexual predators.
Aimed at men.


Nike- Dream crazy
Their target audience for this advert was for minority groups.
Shows viewers that anything is possible.
Also shows that no matter where you come from you can still make it.


Iceland- Palm oil
Why was it pulled?
It was pulled because it may have been too ludicrous and blaming other big corporations and that it may have been uncensored and made children upset due to the nature of the advert.

Whats your opinion?
My opinion is that it should been allowed to stay on air because it was opening the publics eyes to what is really going on in the world and how their products are made so it could have done good and was educating people.












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